WARREN, Mich. – Same name. New look. New era.

Macomb Community College Athletics unveiled a new logo Wednesday (July 17), providing the department's 11 intercollegiate programs with a fresh, modern look and a new brand identity. The new logo will replace the previous branding—the "block M"—a mark that was officially included in the brand standards for the athletic department nearly 20 years ago.

Honoring the department's storied past, Macomb will remain the Monarchs, but will have a unique identifier representing the brand for the first time in program history. The new logo, a lion with a crown, represents the program's rich history and strong future. The new primary Macomb font (Redzone Black Extended), combined with the secondary font (Montserrat Bold), provides a clean and powerful presence to accompany the new Monarch logo. 

To develop the new logo and brand identity, Athletics worked closely with the college's Graphics and Publications Services team, as well as various other constituencies in the Macomb community, to revitalize the department's branding and bring an exciting new look to the college's intercollegiate teams and to its athletic venues.

The logo was designed in-house by Macomb's Graphics and Publications Services.

"Today's logo reveal is a culmination of a collaborative effort across our campus to develop a unique brand identity for our department," said Bryan Rizzo, Macomb's Director of Athletics. "I am thankful for the support we received along the way within our Macomb community, including but not limited to, the Board of Trustees, the President's Council, the Graphics and Publications department and the Communications and Public Relations department. This logo was developed with one thing in mind—provide our department with a unique identity, one that over time will have strong brand recognition within the greater Macomb community and beyond."

LOGO REVEAL VIDEO